Related service: Websites built for SEO & AI search
Do I need an address to have a profile?
No. If you visit customers or work from home, you can set up as a service-area business. You list the towns or areas you cover and your address stays hidden.
The checklist
- —Business name exactly as it appears on your website and signage, with no extra keywords.
- —The most specific main category that fits, plus a few secondary ones.
- —Service area listing the towns you genuinely cover.
- —Every service you offer, with a short description for each.
- —Phone number, website link and opening hours that match your site.
- —Real photos of your work, your van, your space or you. Not stock images.
- —A short description in plain words: what you do, who for and where.
- —A booking or enquiry link if you have one.
Not sure where your site stands? Run the free site audit for a quick check of speed, search and accessibility.
How do I get more out of it?
Post an update when you finish a job or add a service, answer questions in the Q&A section, and reply to every review. Activity shows Google the profile is looked after.
Why does it need to match my website?
Google and AI tools cross-check details. If your name, phone number or services differ between your site and your profile, they are less confident about who you are, and less likely to show you.
What I'd build
A website whose name, services, areas and contact details match your Google profile exactly, with a clear enquiry route for the people who click through.
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