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What to put on a service business homepage

A service business homepage should say what you do, who for and where in the first two sentences, then show proof, explain your services, answer common questions and make contact easy. Every section should help a visitor decide to get in touch.

Chantelle Jeremy

By Chantelle Jeremy, founder of Chantelle Builds
Last updated October 2026 · 5-minute read

Related service: Websites built for SEO & AI search

What should the first screen say?

What you do, who for and where, in plain words, with one clear button. For example: "Dog walking and pet sitting across the Valleys. Book a free meet-and-greet."

Which sections come next?

  1. 01Services, each with a one-line description and a starting price if you can.
  2. 02Proof: photos of real work, genuine reviews, accreditations you actually hold.
  3. 03Areas covered, named town by town.
  4. 04How it works, in three or four steps.
  5. 05FAQs answering the questions customers ask most.
  6. 06Contact, with your preferred option first.
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What should I leave out?

Long stories about the business before you've said what you do, stock photos, vague claims like "quality service", and anything that pushes the contact button further down.

Does this help with Google and AI search?

Yes. Clear wording about your services and areas, and FAQs written as questions and answers, are exactly what search engines and AI tools look for.

Questions people ask

  • Long enough to answer the main questions. Most service homepages work well with six to eight short sections.

  • If you offer several distinct services, yes. Each page can then be found for its own search.

  • If you can, a starting price or range helps visitors decide quickly.

Tell me what you need.

Fixed price and an honest answer, even if it's "not much yet".