Data segmentation and enrichment
Make the most of the data you've already paid for.
Most businesses are sitting on years of customer and lead data spread across spreadsheets that never talk to the CRM. I bring it together, clean it up and segment it, so you can understand your ideal customer, remarket to the right people and turn old enquiries into new work.
For businesses with years of customer and lead data, and anyone who has paid lead platforms for contacts.
Sound familiar?
- —Customer data is scattered across spreadsheets that don't link to your CRM.
- —Everyone gets the same message, or nothing at all.
- —Leads you paid for were never contacted again.
- —You're not sure who your best customers are.
- —Messy data stops your automations working.
What's included
- —Spreadsheets and old systems consolidated into one source
- —Clean-up and de-duplication
- —Segments by service, area, spend and last job
- —Enrichment where it helps, such as property data
- —A clear profile of your ideal customer
- —Remarketing audiences for Meta and Google
- —Links into your CRM and dashboards
What I build
The problem, and the fix built for it.
The problem
Data that can't be learned from
The fix
One clean, de-duplicated source linked to your CRM.
The problem
One message for everyone
The fix
Segments, so each group hears what's relevant to them.
The problem
Paid-for leads gone cold
The fix
Re-engagement campaigns that turn old enquiries into new work.
The problem
Not knowing which properties suit which measures
The fix
Property data added to each record to check suitability.
The problem
Ads aimed at everyone
The fix
Audiences built from your best customers, to find more like them.
How it works
- 01
Find your data
We list everywhere customer data lives now: spreadsheets, CRM, booking and accounts.
- 02
Fixed quotation
A clear scope and fixed price before anything starts.
- 03
Consolidate and segment
Data is cleaned, combined, enriched where useful and split into segments.
- 04
Put it to work
Segments feed your CRM, campaigns and ad audiences.
Recent work
Transformation project · HVAC
Full digitisation for an HVAC business with a team of 50.
- —Service bookings rebuilt from the ground up
- —Automatic reminders in place of manual chasing
- —Data cleaned up and kept accurate across the business
How it connects
Questions about data segmentation and enrichment
Your data is handled within UK GDPR. Marketing only goes to people you're allowed to contact, opt-outs are respected, and anything that needs checking is flagged before a campaign goes out.
Usually not. The focus is the data you already have, enriched only where it adds something useful, such as property details.
Access to wherever your data lives now, such as spreadsheets, your CRM, or your booking or accounts system.
In systems you own and control. Where it's stored and who can see it is agreed before anything moves.
Yes. Everything is quoted to your business after a short call or brief, so you know the scope and price before anything starts.
Get a quote
Tell me what you need.
A few details is all it takes. You'll get a reply within one working day and a fixed quotation before anything starts.
Enquiry · Your business
1 / 5
What is your business called?
If you're pre-launch, the working name is fine.